This project began with a logo design for Parity Now, a company that focuses on connecting professional female athletes with brands and getting women paid. They reached out looking for a designer who could create a logo for an auction project called Parity Locker they were crafting to become one of the leading apparel auction sites for professional women's sports.
They wanted to showcase their brand with a clean design that kept the same feel as their original logo.
We started with a test project and the first round of edits began. The initial design concept was the bridge the original logo with the feel of a locker.
With the first draft, a style scape is provided for the clients with different mock up applications so they can see how their logo will look beyond an image on a computer for the first round of edits.
The rounds of edits are crucial to getting a product that the client feels is in align with their brand. After the first round of edits and playing with the icon within the logo, we came to a final design.
Final Parity Locker Logo Design & Options:
Applying The Design
Now, we got to the fun part. Applying the design into the website banner in order to create the look and feel of the auction website and include the main Parity logo. Many sports moments were added into the banner to show the inclusion of the different athletes that represent Parity Now.
Crafting The Marketing
Now that the logo and web banner were complete, the last piece for this project was creating social media templates for IG where the product would be launched both for athletes wanting to highlight their auctioning gear and for the client to market on their main pages. Templates were created for both that could be edited within easy to use sites like Canva or Instagram itself but created in Illustrator.
IG Story Templates:
IG Story Templates In Use:
Parity Locker is now live and serves as a top website for professional women's sports auctionable gear. This was a great company to work with and look forward to seeing what new ideas and projects we can bring to life together in the future.
